Why Facebook Workplace Works For Us.

How much have you heard about Facebook Workplace? If the answer to that question is not too much then I can’t help but worry you could be missing out.

Facebook Workplace is still a fairly new site created by Zuckerberg and co to compliment the main site itself. And as the name suggests, yes it is very similar to the familiar Facebook platform. Partly the reason us social media marketers love it so much. So what is the Workplace version all about then I hear you ask?

What is Facebook Workplace?

Once you discover Facebook, there’s no going back that’s for sure. So It’s hardly surprising that lots of employers struggle with staff being constantly distracted by the site. They’re only human! SO a little over a year ago Facebook Workplace was born! The Workplace interface feels familiar to the original, however you are invited to join by your employer, and once you do, you are faced with only updates from your fellow team members.

How does it benefit our company? 

For most companies, Facebook Workplace eliminates distractions at work. It allows you to message, create groups and pages with with your colleagues just as you would on normal Facebook. However you do all of this without the distractions of your normal newsfeed filled with hundreds of other ‘friends’. You basically only have access to the pages of those who are in your own company which keeps everything moderately work related.

However, it actually benefits our company in different ways. Being a social media marketing company, It’s inevitable that most of us need to be on Facebook for work purposes, that’s never been a real issue for us. However, with us working flexi time hours, It’s sometimes difficult to keep track of those working weekends and evenings. Before Workplace was introduced into our lives, if we communicated to each other it was always via Facebook message. Work related or not. But one thing we feel extremely passionate about within The Office Rocks business you may have noticed is work – lifestyle balance.

If we were chilling in our PJs on a night casually scrolling through Facebook, and a work related message popped up, how difficult could it then become to switch off?

The great thing about Workplace for us is that we only need to be on there when we are working. Once we clock out anything that’s sent to us can just be picked up once we are back at work, with no pressure to address it in our spare time on our personal Facebook’s.

Are there any negatives of Facebook Workplace?

All in all Facebook Workplace has proved an effective productivity tool for our team. If you can use Facebook, you can use the Workplace version no training necessary which is always a bonus. Workplace has quickly become part of our everyday routine here at TOR and has been extremely beneficial to us. It could be a great way to boost productivity within your business, or if you’re a company similar to ours, it could really help staff when it comes  to achieving that work-life balance. We haven’t really stumbled across any negatives yet

Read here: Achieving That Work – Life Balance.

A Guide On How To Create A Facebook Group And Build A Community.

Not only is creating a Facebook group a great way of building a community for your customers on Facebook, but it could also be a sneaky way of getting past Facebook’s algorithm changes to ensure you are reaching your full potential target audience. Everybody knows Facebook is making it increasingly more difficult for businesses to […]

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7 Reasons Tenancy Should Feature In Your Affiliate Marketing Campaign

The very essence of performance marketing is that publishers are paid on results, so advertisers are able to easily and confidently report on ROI. If tenancy is an arrangement whereby exposure is paid for in advance can it really qualify as performance marketing? Perhaps not, but here’s why tenancy should still form part of your performance marketing strategy:

  1. Guaranteed Exposure

As a retailer planning a campaign it is not always easy to predict the traffic that will be driven regardless of how good an offering it is. Just because you put it out there doesn’t mean you’ll receive any exposure, even with a decent CPA offer. By securing a tenancy package in advance it can help to predict the traffic you’ll be able to drive to your website, and in particular can help to promote specific campaigns as needed in your overall digital marketing plan.

You can also share with us your branding guidelines and any key messaging to be used in the campaign.

  1. Value of Traffic

For some retailers our traffic is valuable, regardless of sales generated. If you’re looking to raise brand awareness amongst our audience then paying for exposure upfront could be a good option – it’s potentially much better value than some other channels.

If your products generally require consideration before purchase then it may be difficult to gain any traction in affiliate marketing, since without any sales there would be no CPA payments. Again, paid exposure could be the way to overcome this.

  1. Return on Investment

Any reputable publisher will offer you a post campaign report, and perhaps midway reports too, depending on the campaign period. These reports can help to justify the investment made in tenancy and can also inform future campaigns by looking at how the audience responds, which messages pushed them to click through and buy etc.

  1. Visibility

We offer all tenancy customers access to our Client Portal. This pulls through all paid for posts, with links directly to the live posts on Facebook. They can also be set up to pull through all non tenancy posts that are created during the campaign period, over and above those that are paid for in advance.

  1. Fees

‘Pulling a figure out of thin air’, ‘wishy washy vagueness’, ‘unsupported’ and ‘unsubstantiated’ are just some of descriptions I’ve heard for tenancy fees.  If this is how the cost of a tenancy package feels then it’s probably not the right package or publisher for you. Fees should be based on audience size, estimated reach and be realistic. You should also consider how niche the audience is; a smaller audience made up mostly of your target customers may be worth more than a larger audience made up of just about anyone.

  1. Partnerships

We view all our tenancy campaigns as partnerships – they have to work for both parties. Don’t forget publishers are businesses too. In our case to process and publish your one post there are a minimum of 2 people directly involved; the Partnerships Executive who processes your sale and books your post into our schedule and the Social media Executive who carefully visits your website to select the right product for the audience and thoughtfully writes a post to appeal to your target customers and encourage them to click through and buy.

We absolutely want to make your tenancy campaign successful. The best way you can help us to do this is to share your objectives in advance – this way we know what we’re aiming to deliver as a minimum and can monitor performance against this.

If we don’t think your campaign is right for our audience or channel we’ll tell you this upfront. We’d rather be honest now, in the hope that you’ll return to us one day with something that is suitable.

  1. Influencing

Many retailers still view influencer marketing as being different to affiliate marketing, and may even have different teams with different budgets looking after each. We see them as one and the same – At The Office Rocks we use social media to inform our audiences about your products and encourage them to click through and buy, often without the need for any discount or offer. Why not use some of your influencer budget to pay for your tenancy campaign, and utilise all the traffic and sales tracking that affiliate marketing benefits from?

For more information about our tenancy options available email us hello@tor.webwides.com