How to get the most out of exhibiting at events

This week I attended the North East Expo at Newcastle Falcons and as always it was a well organised event and I had many useful and interesting conversations. However, it never ceases to amaze me when I attend this type of event just how many business pay to have a space and then don’t make the most of the opportunity. What do I mean by this? Here are a few considerations when planning your activity:

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