MEET THE TEAM

Laura Middleton

Managing Director

Energetic, creative, tenacious.

Laura, our very own bundle of energy created The Office Rocks in 2015 as a marketing agency with a difference. No stuffy marketing jargon or never ending reports, The Office Rocks was created to drive incremental traffic to ecommerce stores by harnessing the power of online communities. After all, people buy from people! Over the years, The Office Rocks has built solid, long term relationships with some of the UKs biggest retailers as well as many amazing small businesses.

Not only can Laura talk the talk, she has also walked the walked…in 2018 Laura acquired a small ladies fashion brand, What About This, which had been unable to gain any traction in a competitive and saturated market place. Using The Office Rocks’ proven community marketing strategy Laura was able to turn a business which had only generated £500 worth of sales to over £2m in only 2.5 years. Successfully exiting the business in March 2021, Laura is incredibly excited to be back in The Office Rocks focused on ambitious growth plans.

Ben Middleton

Commercial Director

Strategic, detail oriented, data driven.

After a 15 year career in Higher Education (teaching, research and management), Ben joined Laura to lead on operations and finance strategy in What About This Ltd to manage a values-based programme of change, to drive profitability and prepare the business for sale. These changes had a dramatic and positive impact on the business and led to its successful sale in March 2021.

Ben leads on business strategy and development for The Office Rocks Ltd, exploring opportunities for business growth and new acquisitions. At the same time, Ben provides consultancy to B2C ecommerce businesses and continues to work in the HE sector on a part-time and consultancy basis. Ben’s always open to discussing new business opportunities, so get in touch!

Anelia Vaneva

Head of Operations

Passionate, values-driven, dynamic.

Originally from Bulgaria, Anelia came to the UK to study Business Management & Marketing at Sunderland University. As fate would have it, Laura & Anelia crossed paths during a Graduate Enterprise talk and not long after Anelia joined The Office Rocks team. Over the last 3 years, Anelia has turned her hand to pretty much every role within the business and now proudly heads up the operations team. With a real passion for marketing and growth, Anelia is dedicated to helping her clients achieve their short and long term goals.

Melissa Hay

Social Media Executive - Facebook

Passionate, organised, dedicated.

AKA as the Facebook queen, Melissa spends her days researching and creating engaging content for The Office Rocks’ suite of communities. Joining the team in 2021, Melissa brings with her a fresh approach to Facebook content with bags of ideas designed to maximise client campaigns.

Simra Faisal

Social Media Executive - Instagram / TikTok

Creative, forward thinking, strategic.

Joining the team in 2021, Simra is passionate about all things Instagram & TikTok. With a proven track record of growing successful Instagram accounts and a flair for video content, Simra prides herself on identifying & delivering awesome marketing campaigns for our partners.