Do you ever feel like you’re getting yourself stuck in a rut when it comes to posting on social media? Do you feel like you are regurgitating the same old ideas? Well if this is the case then It’s likely your audience will soon grow tired of it too, if they haven’t already. The best thing you can do is mix things up a bit. Keep your content varied and exciting. But how would one do such a thing I hear you ask? Well social media is such a creative world screaming to be explored so why not take full advantage of all of its features.
Turn a blog into a video.
Do you have a work related blog to compliment your social media pages? If so then before you go ahead and begin typing up your next blog post, why not stop and think to yourself, could this be made into a video
? It doesn’t need to be a super professional looking video, just something filmed on your phone would be more authentic and relatable for your audience. The likelihood is, your audience would be more engaged and certain to stop scrolling for a second to watch. It might just add a nice unique touch to your page.
Have you dabbled in the world of Facebook lives yet? They can be a great way of capturing your audiences attention. And rumour has it, the Facebook algorithm favours Facebook lives over any other forms of video and images these days meaning you could even be onto a winner if you’re trying to reach out to more customers on your business page. There is so much that could be done with Facebook lives. Giveaways, interviews, events, meet the teams. The possibilities are endless so don’t hold back from trying something new
Milestones and good feedback.
Has your company reached some amazing milestones big or small? Company birthdays? Special achievements? Social media is the place to shout about it. People have liked your page because they are interested in your business after all, so of course they are going to enjoy hearing about all of those things. Don’t be afraid to boast because you’re there to promote yourself after all. All of these things should be plastered on all of your social media channels. We also like to shout about our amazing reviews. They make us happy so why not?
Recycling old blog posts.
Are you worrying because you don’t have any new or exciting blogs in the pipeline? There’s no harm in recycling old blog posts. Especially if you know that it received lots of engagement the first time round. It will add value to your social media pages and is a great tip for those of you who want to start posting more regularly too. That’s why evergreen content on blogs is so useful. It never goes out of date and readers will benefit from it time and time again, unlike time sensitive blog posts which don’t have a very long life span in terms of relevance.
Photos not strictly of your brand but portray the feeling behind it.
We say this time and time again, but posting out lots of promotional material on Facebook, Instagram and Twitter can get boring. Posting out photos from behind the scenes will give your audience an insight to your office culture which is just as valuable. It makes your page more interesting and relatable. If you’re struggling for things to post don’t just post things for the sake of it. It’s absolutely fine to re-post content that isn’t your own. Even if it doesn’t have much to do with your brand but portrays the feeling behind it well. Just make sure you give credit where credit is due and you should be fine. We often share memes, videos and articles from other pages which we think would relate well to our own audiences.
So what are you waiting for? Experiment!