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Social media can be a challenging game for some people, with all the different platforms out there these days and the ever changing algorithms, mistakes are easily made.

Here are some of the most common social media mistakes to try and avoid.

Dealing with negative feedback

Negative feedback is something all companies will have to deal with from time to time, It’s how they deal with it that’s important. When you see a negative comment or review about your business, It’s important not to reply going on the defensive trying to justify yourself, however much you might like to. Ignoring it also isn’t the correct way to go, if anything that will only anger the customer even more.

The key is to not to react but to learn from it. Use it as an opportunity to better yourself. I prefer to see negative comments as constructive criticism, so assuring them that you have taken their opinion on board and assuring them that the service will be much better next time is usually a good way to go.

Not having a human touch

Having a human touch is ALWAYS important when it comes to managing social media accounts. Facebook is a conversational and informal place, so take advantage of that and include light hearted content in your marketing plan alongside all the business related stuff. Make sure you engage with your audience and respond to all of their comments to add a more personal approach.

Don’t spend too much time being promotional

Your audience will soon get bored if you overdose on promotional posts. The users of Facebook don’t like too many advertisements or things that scream automated or spam. This ties back in with my previous point of the human touch. Keep things light hearted. Of course you are there to promote your business, but try and do so in a fun way from time to time.

Overthinking it

What people often do is start overthinking what to post. Confidence is key when posting, because who cares if one post bombs? At least it will give you a better idea of what your audience is interested in seeing and interacting with. There should be no fear in experimenting with your content and making decisions on what sort of posts you should be putting in front of your audience.

Trying to do too much all at once

And finally, stop trying to do too much at once. The chances are, your business doesn’t need to be on every platform at once. And you don’t need millions of posts going out on social media everyday. Quality ALWAYS over quantity and try not to spread yourself too thin. Always stay focused on your community and how you can continue to keep them as engaged as possible whilst growing your audience is the key point to keep in mind.

Click here to read our article on Social media content ideas to keep your pages fresh.

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